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Where to shop in Rome?

Do you want to go shopping in Rome and don't know where to go? We have prepared a special list of places to shop in the Italian capital.


Where to shop in Rome?

Rome, the eternal city presents several (and great) options for all tastes and budgets. Shopping in Rome can be surprising! Many tourists look for Rome for its monuments, its history and, believe me, its stores! Rome is not one of the cheapest cities to shop, but if you know where to go, you can buy great products at great prices! Come and find out: Where to shop in Rome? And if you are curious about the subject, read our section on Shopping in Italy.  Read our Posts about to shop  in the cities of: Florence and Milan.ere at Your Travel to Italy with Ana Patricia you make the trip of your dreams!!! ALSO: see our “Accommodation in Italy – Tips for your holidays!”

How to buy?

You would like to do some shopping, but are you a little scared by the rise in the Euro? Your problems are over with this post! Of course, Rome is not the cheapest city in Italy to shop, but know that if you know where to go, you can find real finds at great prices. To find out more about what is still worth buying with the rise in the euro, we made a special post and you can read everything about it Is it worth buying in Italy?

There are some tips for you to decide if it is worth buying a certain product or not! Start by thinking:

  • Is the piece of quality? Will it last?
  • Do I find it cheaper in my country? Do I find this in my country?
  • Do I need it?
  • Will I use it? Is it useful for me?
  • Is it a consumer dream and is this my only chance to have it?


If your answer was YES to three or more of these questions: invest! I say ‘invest’ and not ‘spend’ why? Because, in general, Italian products are of excellent quality! No wonder that some of the best brands in the world, in various segments, were born in Italy. In addition, Italy has several very, very good brands, which are unknown to most foreigners, so it is always good to ‘look around’.

Small Stores

Do not ignore those smaller stores, do you know, those ones that, looking from the outside, we don’t expect anything from? Often these ‘little doors’ hide real jewels. Other shops to visit are also those off the main streets, in the ‘alleys’. Italy has a strong market for handicrafts and handmade products, including works of art; and we often fail to see, know and even acquire the true ‘made in Italy’ because we neglect these places, that is: ‘nuzzle’! Walk around, look at everything… and it’s still a walk, isn’t it ?! ; )

Do you need a personal shopper?

If you want a driver to take you from store to store, contact us here, but if your budget is not short and you are a fan of famous brands, you can access, in this link, the addresses of the main stores of the best Italian and international brands. Obviously in Rome we can find so many other stores!

Clearance Sales

In Italy (as in the rest of the world!) one of the most awaited moments is the clearance sales! They happen in two moments in Italy: in the beginning of July, (around the 7th) until the end of August and from the 6th of January until the end of February.  Discounts reach an impressive 80%! SAME! It is not a trick, they do not increase the value and then lower the price again hahaha, the discount is real and you feel it in your pocket! It is an excellent time to invest (as I said: do not see it as spending, see it as an investment!). Also read What is the best time to travel to Italy.

Black Friday (which takes place on the penultimate Friday of November) is also very popular in Italy and the discounts are also great! Another good option for those who do not insist on new collections is to buy in outlets that offer very attractive prices! Rome is well served with some of the best outlets in Italy and it is not difficult to visit them. To find out what they are, click on The best outlets in Rome.


  • To find out if the product you are looking for has actually received the discount (and if it is worth it!), it does not hurt to ‘keep track’ of the product for a period of time before your trip. “Flirt” with your dream of consumption, search and compare with some prices over the internet! There’s no mistake! 😉 Oh, and do some math to see if the product purchased abroad does not cost the same as in your country, otherwise it will not be worth it! Avoid ‘pranks’ with yourself!

1) Where to shop in Rome? VIA DEL CORSO

If you don’t want to leave downtown, or if you don’t have time to go to any outlet (which are usually outside the central area), there are options for several establishments in the center of Rome. A good example is the already famous Via Del Corso (which is one of the longest in Rome, by the way!). Here it is possible to find several street stores of very good brands like H&M, the (gigantic!) Zara, Kiko Milano, Puma, Sephora, Bottega Verde, etc., etc., etc. and we could stay here all day citing stores and more stores! (lol). There you will really find MANY options for all tastes, budgets and from the most diverse segments.

2) Where to shop in Rome? VIA DEL TRITONE

Another important and famous street is Via Del Tritone. It is on the corner of Via Del Corso and also has very good options! One of the best stores there is Limoni, which is a kind of multi-brand and has very attractive values for those looking for perfumes and cosmetics from famous brands.


  • If you want to buy famous brands of creams and cosmetics, don’t forget to stop by the drugstores! You will be surprised!; Rinascente, which is a department store-style mall (also multi-brand); Miu Miu, Altariva (shoes), Bottega Veneta, OVS among many others.
  • Do not hesitate to visit lesser-known stores or ‘unbranded’ stores. Many of them have super pleasant surprises at very attractive prices!

3) Where to shop in Rome? VIA DEL BABUÍNO

If you are looking for super famous brands and you want to know all the Roman glamour, your destination is Via del Babuíno. There are stores of the most famous brands in the world such as Tiffany, Prada, Louis Vuitton, Moschino, Givenchy, Emporio Armani, Chanel, etc., etc., etc. It is not the cheapest street, but it is undoubtedly one of the most beautiful in Rome!

4) Where to shop in Rome? VIA CONDOTTI

A street that is also very famous and sought after is Via Condotti. Also filled with big brands like Gucci, Cartier, Bulgari, Burberry, etc. There are also lesser known stores, but they leave nothing to be desired when it comes to quality.


Via Borgognona also features major brand stores, such as Cavalli. Another great option is the famous Via Frattina. There are several stores there and they mix well: big brands and less famous brands for foreigners, but not without less quality. The prices here are also better. Some stores there are: Max Mara, Alviero Martini, Gente, Castroni (which is WON-DER-FUL to buy coffee, pasta, sauces and other Italian delicacies! One of the best stores of its kind! Well worth a visit, even if it’s just to visit it!), Modigliani (beautiful ceramics!), etc.

6) Where to shop in Rome? VIA DEI GIUBBONARI

Another great street for shopping is Via dei Giubbonari. There you will find lesser known stores (by foreigners) that offer great prices and a lot of variety ranging from lingerie to tobacco shop products. Some (great!) stores you find there are Calzedonia, Intimissimi, Pandemonium, Bubolina Bijoux (AMAZING store! It’s awesome!), Bags and Fruits (handmade shoes and bags! Everything very cute!), Timberland among many others!


  • Be sure to take a walk in large supermarkets such as Conad, Coop, Esselunga, Carrefour, Eurospin among others (including neighborhood ones). They are great for buying chocolate, spices, coffee, pasta, olive oil, jams and, in larger stores, there is also a clothing department, which is very good for buying ‘smaller’ things like socks, underwear, pajamas, among others. The children’s section is also usually very good with very reasonable prices and it is worth buying clothes, shampoo, wet wipes, etc. In short: it is a good ride! (lol).

Watch this video and learn: 5 Things to never do in Italy!

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Where to shop in Rome? We could spend days and days talking about shopping. Rome is huge and literally has a store on every corner! A good suggestion is to take a walking tour around the city. Obviously, in this post we don’t mention even a third of Roman stores, but you can have an idea of where to go if you already know what you want and how much you want to spend. Ah, remember Tax Free. Don’t you know what I’m talking about? Then read this post and find out how Tax Free works in Italy!

And if you feel insecure, have no time, and need help to organize your trip, don’t hesitate to contact me! I will love to help you make your dream trip to Italy come true. And how can I do that? Keep reading this post until the end and you will understand how we make your life and your trip much easier ????

Did my post help you? If so, be sure to post your comment below, but if you still have questions just send me a message I will answer you as soon as possible!

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