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Milan International Furniture Fair: Isalone

The most important fair in the sector brings together professionals from all over the world to exhibit all the news in the area and presents innovation, trends and much more! Let’s visit the Milan International Furniture Show?

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Milan International Furniture Fair: Isalone

In the modern exhibition center in Rho, a few kilometers from Milan, every year architects, designers, decorators, journalists and other professionals in the field, from all over the world, gather for one of the most important fairs in the world, the Milan International Furniture Fair: Isalone. Let’s go there today? Here at Your Travel to Italy with Ana Patricia you make the trip of your dreams!!! ALSO: see our “Accommodation in Italy – Tips for your holidays!”

Read our post:

1) Milan International Furniture Fair: Isalone – A little about the Milan International Furniture Fair

The Milan Furniture Fair (Isalone) is a reference in the home and furniture sector, in addition to presenting innovations and equipment for the furniture industry. This fair has been taking place since 1961 and arose out of Italy’s need to have contact with consumers and professionals in the field. With the aim of promoting Italian exports in the furniture sector, the objective was achieved through the quality of the Italian furniture industry: with raw materials of excellent quality, Italian furniture offers – in addition to a characteristic design – superior quality and is highly sought-after by architects, decorators and other professionals from around the world. Find out here what to visit near Milan!

2) Milan International Furniture Fair: Isalone – Cosmit (Organizing Committee of the Italian Furniture Fair)

Cosmit (Organizing Committee for the Italian Furniture Fair) was created and the first edition of Salone del Mobile was opened at the Milan Fair. On the occasion, only 328 companies participated in the event in a modest area of ​​11,860 m²: the fair was a success and they received more than 12 thousand visits, with 800 visitors from outside the country. However, it was only from 1967 that the exhibition became international – in alternate years – and from 1991 onwards, it started to be held every year.

To have an idea of ​​the success of the fair, in 1991 the number of exhibitors increased to 1,959, 258 from abroad – and the exhibition area was 144,000 m²; There were 147,000 visitors, 53,000 of whom were foreigners. In 1994, the Milan Furniture Fair reached another milestone: it succeeded in overcoming the celebrated Koelnmesse – German furniture fair, which until then was the most important, and became a world reference, earning the status of ‘the most important fair’ in the furniture sector. home and furniture. Also read What to do in Milan when it rains?

3) Milan International Furniture Fair: Isalone – When does the International Furniture Fair Event take place in Milan?

The International Furniture Fair takes place every year, always in April, during Design Week at the Milan Fair in Rho. It was organized in the same area as the fair, but since 2005 it started to have its activities in the new headquarters, designed and built by the Italian architect Massimiliano Fuksas. Along with the Salão do Móvel, there is another event in Milan that happens simultaneously, the Fuorisalone.

4) Milan International Furniture Fair: Isalone – What do I find at Salone del Mobile?

The name Salone del Mobile (Furniture Fair) is almost symbolic, as the event also presents appliances and materials (in final and structural products) to visitors. Concepts and prototypes are presented, as well as studies on new technologies and how to bring this into the consumer’s daily life. Anyone who thinks that the fair celebrates only famous designers and brands is wrong: democratic, the fair opens space for new names and brands (still!) Little known. For those who like numbers: in its last edition, in 2019, the fair attracted 2,418 exhibitors, 35% of whom were foreigners and 550 new designers at Salone Satellite (Satellite Fair). The Fair received more than 386 thousand people.

5) Milan International Furniture Fair: Isalone – Edition 2020/21

Due to the COVID19 pandemic, the 2020 edition of Salone del Mobile has been postponed to 2021. It will take place between April 13th and 18th, 2021 and should be very special, since the Fair ‘celebrates’ its 60th anniversary.

The organizers also announced that, in 2021, the Exhibition will include Euroluce (focused on the lighting sector and presenting solutions, innovations and several other products related to the lighting sector) in its exhibition; EuroCucina, Workplace 3.0, FTK, the International Furniture Accessories Exhibition, the International Bathroom Exhibition, the International Decoration Accessories Exhibition, S.Project and the Salone Satellite.

EuroCucina

EuroCucina must follow the trends of Workplace3.0 and, although it is based on the traditional pavilions of the Fair, everything indicates that it will also adopt an extended exhibition format in order to include B2B S.Project, highlighting how spaces are evolving and getting more and more integrated into the living rooms. S.Project deserves special mention, because it opened in 2019 in an incredible way, and brings design products and projects for interior design that combine decorative and technical elements. After the success of the last year, it brings its key words in full force: vision, evolution and technology, following consumer demand. Also read Where to eat in Milan?

Isalone – FTK (Technology for the Kitchen)

FTK (Technology for the Kitchen) comes with the proposal ‘a glimpse of the future’, presenting new types of appliances and with the intention of making kitchens intelligent; Many A.I. (artificial intelligence) and automation proposals are likely to emerge: everything always effective and, of course, sustainable!

Isalone – International Decoration Accessories Exhibition

The International Exhibition of Decoration Accessories and Workplace3.0 set out to explore the various aesthetic avenues, presenting visitors with customizable products made in a sustainable way in ALL of their stages!

International Bathroom Exhibition

The International Bathroom Exhibition will also focus on sustainable responsibility and aims to present cutting-edge ideas aimed at optimizing the consumption of water and energy.

Salone Satellite

The Salone Satellite will introduce us to about 600 new designers! This year’s theme is Project for Our Futures; here new designers are invited to reflect and present solutions for inclusive design. The idea is to offer innovative products that promote a unique, comfortable and efficient experience.

It will be a super event and it is unmissable for professionals in the field.

6) Milan International Furniture Fair: Isalone – The Theme of the Salon in 2020/21

With the world increasingly concerned with sustainability, the Salon set out to present new forms of sustainable design, ranging from raw materials to final production. In search of consonance, new materials and innovations in terms of production, in 2020 the objective of the exhibitors is to invite the visitor to go to the sustainability side, showing that it is possible to unite the care with the environment and the beauty of the furniture in a way harmonious, without harming either one or the other.

Companies and designers promise to bring beautiful pieces using honesty, commitment and transparency in all production processes, committing themselves to making the market a real engine of change for the world. Claudio Luti, director of the Fair, is excited: he believes that the Salon will be the mutation of new ways of producing furniture. He believes that, from now on, the big change will be the type of approach to design and how the piece is manufactured: the more sustainable, the better; and the challenge is almost “to make it beautiful, using little”!

The main focus of the 2020/21 theme

The main focus of the 2020/21 theme is the demand of the next generations, who want products that do not harm the environment, but that are efficient and, of course, beautiful! The search for a better future was placed within the word ‘Beauty’, which was added to the Salone del Mobile Manifesto.

In numbers and, in fact, many companies in the sector have already started on the path of sustainability! In Italy 72% of companies already invest in the reuse of recyclable materials, while 44% use products that have been recycled and 67% of them are committed to the proper procedures for product disposal. Another 49% of companies have already reviewed their energy savings – making significant changes – and 37% of them already use renewable energy sources – such as solar energy.

The Made in Italy

Made in Italy is becoming more human! They no longer want to sell ‘just products’, they want to sell ‘styles’ of innovative productions! Is change possible? Yes! But it is necessary that everyone be part of this’ chain of good ‘: the government needs to offer incentives, consumers must better understand the companies’ proposal and everyone needs to effectively participate in this change: who supplies the raw material, who manufactures, who distributes and who consumes. Also read Where to shop in Milan?

7) Milan International Furniture Fair: Isalone – Presentation outside the Convention Center

The 59th edition of the Salone del Mobile di Milano will also take place outside the convention center after the end of the event: from April 21 to May 3, there will be an extraordinary audiovisual installation that will be presented in the Sala delle Cariatidi of Palazzo Reale. There, 10 films from the top 10 Italian filmmakers will be shown. Each director used a word from the Manifesto and interpreted it in his own way, transforming that word into a short film (the word beauty, included this year, is not on the list). They are:

  • Claudio Giovannesi: Culture;
  • Francesca Archibugi: Emotion;
  • Pappi Corsicato: Enterprise;
  • Daniele Ciprì: Milan;
  • Wilma Labate: Design;
  • Stefano Mordini: Quality;
  • Bruno Bozzetto: Networking;
  • Luca Lucini: Communication;
  • Donato Carrisi: Ingenuity;
  • Gianni Canova and a group of Cinematography students from IULM University: Young people.

Scala Theater Foundation

The Scala Theater Foundation reinforces its ties with Milan and promotes the talent of the Philharmonic Orchestra, with an event for the design community to enjoy a unique experience. The directors of the Salon also reinforce that the idea of ​​all events is an expression of Milan’s desire to be environmentally and socially sustainable, for everyone, but mainly for young people. The end of the celebrations at the end of the Salon will be on Friday, April 24 at the Palazzo Marino: a great get-together that will bring together exhibitors, customers and everyone involved in the realization of this very precious event!

 Do you need help?

If you need help organizing your visit to Milan during the Salone del Mobile, talk to me! With my consultancy, we can optimize your time and make you gain some time to visit the most cosmopolitan city in Italy! To find out more, send me an email or click here! And to access the official website of the exhibition space, you can CLICK HERE!


How to get to RHO from Milan Center?


1) How to get to RHO from Milan Center? BY SUBWAY

Best option is to go by subway. Use the Red line M1 and get off at the Rho-Fieramilano stop. Read here How to use the Metro in Milan?

2) How to get to RHO from Milan Center? BY TRAIN

You can use the high speed trains, the regional, and the fast regionals – Trenord S5 / S6 / S11 – Rho Fiera station. Did you know that Trenitalia is the main Italian company dedicated to the management of railway transport? Find out here “What is the difference between trains in Italy?“. Buy your ticket online in advance and save a lot, read the Post “How to buy a train ticket in Italy?”.

3) How to get to RHO from Milan Center? BY CAR

Use the A50 Tangenziale Ovest / A4 Venice, A8 Varese, A9 Como – follow the signs with exits to Fieramilano / Pero-fieramilano. There is a parking lot for 10,000 cars. Read also TRAVELING BY CAR IN ITALY: EXAMPLES OF TOURS

Traveling by car in Italy

How about if I give you a rental car option? Are you ready for it? If you are renting a car be sure to read our posts in the section Driving in Italy on the blog Your Travel to Italy. In addition to car itinerary tips, we have everything about signage, tolls, roads and many more tips.

Don’t know where to rent the car?

We have a partner that can help you: Rent Cars! Have you ever thought about renting a car in Italy, without leaving your home? Click on the banner below to learn more! Search, compare and choose!

Are you going to stay in Milan? So you can get our exclusive hotel tips!

Here you will find great and free tips to not get fooled when choosing your hotel in Italy.

Plus: read our tips and advices about the Milan neighborhoods and where to stay! Here you will find the perfect hotel for you and for your needs, respecting you budget! Also: booking at booking.com, you will help us to keep our blog and for free! No fees, no click baits, no fake news!

Hotels I advise in the Malpensa and Linate areas

Let’s start with the Malpensa and Linate areas, the city’s airport regions. Linate and Malpensa are close to the two main airports in Milan. Ideal for short stays and business trips or, and, if you have a car.

If you want to save a great option is the B&B, click on the links below and get to know each one. If you like the suggestion, make your reservation and guarantee good prices. ????

If you prefer a good hotel, I have three options that I really like, click on the links below and get to know each one. If you like the suggestion make your reservation and guarantee good prices;)

Accommodation that I advise in the Duomo Region

One of the most charming regions is the Duomo area, cathedral and symbol of the city; this region is also perfect for those who love traditional cafes, trendy bars or for those who are always looking for the latest and follow the trends. The Duomo Square region is equipped with two metro lines, which make this region even more practical for those staying in the city.

If you want some indications of hostels and apartments, I have some options that I advise to save, click on the links below and get to know each one. If you like the suggestion already make your reservation and guarantee good prices;)

I have two options for Hotels that I recommend, click on the links below and get to know each one. If you like the suggestion make your reservation and guarantee good prices;)

Hotels I suggest in the Historic Center Area

Another region to consider is the Historic Center of Milan, a tangle of charming streets. The so-called “fashion quadrilaterale”, the ideal place to shop in Milan, with its famous streets: Montenapoleone, Manzoni, Via della Spiga and Corso Venezia (and the Saint Spirit, Gesù and Borgospesso). Within this zone we can also consider the Zona Brera which is another wonderful area to stay

I have two options of B&B that I recommend, click on the links below and get to know each one. If you like the suggestion make your reservation and guarantee good prices;)

If you prefer a hotel, I have three options that I recommend, click on the links below and get to know each one. If you like the suggestion make your reservation and guarantee good prices;)

Hotels that I suggest in the Region of Brera

The Brera neighborhood is famous for its high fashion boutiques, exclusive art galleries and trendy bars – it is north of Piazza Duomo. The characteristic streets are inviting for a stroll without a destination. The main attraction is the Pinacoteca di Brera, where priceless works of art are exhibited – among them, the masterpieces of Raffaello and Mantegna. It is in the southeastern region of Brera that the “fashion quadrilaterale” is located. The region is frequented by VIPs and socialites who spend horrors in the boutiques of brands like Armani, Valentino and Versace, on the outskirts of the elegant “Montenapo” (as the Milanese affectionately call Montenapoleone Street)

I have good hotel suggestions in Termini, click on the links below and get to know each one. If you like the suggestion make your reservation and guarantee good prices;)

If you prefer B&B I have 2 good suggestions, click on the links below and get to know each one. If you like the suggestion make your reservation and guarantee good prices;)

Hotels that I suggest in the Navigli area

Also, the charming Navigli district is a very energetic region, which in recent years has developed a lot. The “bomb” region of bars, breweries, restaurants, bakeries and pizzerias and is home to one of the most acclaimed antique fairs in Northern Italy. The bustling nightlife, typical art galleries and characteristic streets make this region a great choice for those who want to stay in Milan and for those who love to enjoy the nightlife.

If you want to save a great option is the B&B, click on the links below and get to know each one. If you like the suggestion make your reservation and guarantee good prices;)

If you prefer a good hotel, I have two options that I really like, click on the links below and get to know each one. If you like the suggestion make your reservation and guarantee good prices;)

Hotels I advise in the Central Station Region

Another region with a high concentration of hotels is the Central Station, especially if you come by train. In this region there are several receptive structures and the best: for all budgets. Best region for those who want to do round trips from Milan.

If you want to save a great option is the B&B, click on the links below and get to know each one. If you like the suggestion make your reservation and guarantee good prices;)

If you prefer a good hotel, I have two options that I really like, click on the links below and get to know each one. If you like the suggestion make your reservation and guarantee good prices;)


Conclusion

Milan International Furniture Fair: Isalone. The Milan Furniture Fair is an unmissable event for professionals in the field, and everything conspires in favor of making the 2020/21 edition a success, unmissable and, for anyone who can go, unforgettable! And if you are going to stay in Venice for more than two days, I suggest you visit the islands mentioned above, you will love it!

And if you feel insecure, have no time, and need help to organize your trip, don’t hesitate to contact me! I will love to help you make your dream trip to Italy come true. And how can I do that? Keep reading this post until the end and you will understand how we make your life and your trip much easier ????

Did my post help you? If so, be sure to post your comment below, but if you still have questions just send me a message I will answer you as soon as possible!



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